March 28, 2007

True Hollywood Story: The Making of the Next Kashi Commercial

For those of you who don't know I've been selected to participate in the next Kashi commercial!! It's a group commercial featured around an upcoming trial event in April. We've been busy the past couple of weeks working on pictures that will be on the web at Kashi.com, and then most recently the actual filming of the commercial up in Malibu, CA. I feel really lucky to have gotten the opportunity to participate in something like this and see what kind of behind the scene things it takes to put a commercial together. So to recap:

Last Thursday the crew (8 of us from the Kashi office) went up to Santa Monica. We had our last wardrobing appointment Thursday afternoon. On our way to the RSA Films office my friend and I spotted Jessica Simpson driving in her Range Rover on Melrose Ave. It was a very Hollywood-esq way to start the trip. So anyways we had our wardrobing appointment with the stylists and they chose a white, baby-doll top, blue hoodie, skinny jeans (it took lots of convincing from the stylist to get me to wear them though), and some cute hippie-thong sandals. That night we had cocktails with the directors and some of the crew at the hotel where we were staying (the Casa Del Mar which is right on the Santa Monica boardwalk-Gorgeous!!!). The directors, The Malloy Brothers (Brendan & Emmet) were very cool, young, down to earth guys so it was nice to get to know them prior to the big day.

Friday morning started very early...5:30am we left the hotel and drove about 20 min North up to Malibu / Westward Beach. We pulled into the parking lot and I could not believe how much was already going on. Tractor trailers of gear were being unloaded, smaller trailers with computer equipment, and tons of people everywhere. There must have been over 100 people on set working to make the day go off with out a hitch. After some needed coffee, make-up and wardrobing we started filming as the sun was coming up at about 6:30am. The first scene we did I was driving a car with the camera guy right beside me in the passenger seat (pfft...not intimidating what so ever)....other shots included us setting up tables...carrying chairs, goofing off etc.... The idea is that we're setting up this HUGE table on the beach for this trial event breakfast (which is actually happening in La Jolla on Saturday May 12th if you're going to be in the area). As you can tell from the pictures the location was absolutely AMAZING; pristine beach with a huge cliff in the background. And as if getting to participate in this commercial wasn't cool enough, the highlight of the day for me was probably getting to see tons of marine life. All day long we saw dolphins playing in the surf, seals jumping, and we must have seen half a dozen migrating whales just a few feet off from shore. Truly Amazing!!!

As you can tell, I've posted just a few pictures on the blog. If you want to see the complete documentary of the shoot I posted the pictures to shutterfly: http://share.shutterfly.com/action/welcome?sid=0EcNW7JmyasXIQ
I'll keep you guys posted on when the commercial will be on air and on what channels so stay tuned! In the meantime here's the actual video clip:


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